The
phrase ‘the creative treatment of actuality’ has become a standard definition
of
documentary. never
fully explained meaning of the phrase, his omission has led to significant
discussion from within the area/field of documentary studies.
'Documentary,
or the creative treatment of actuality, is a new art with no
such
background in the story and the stage as the studio product so glibly
possesses.' (Grierson 1933: 8)
Creativity
is perceived as allowing humans ‘the ability to act spontaneously, to freely
form ends and choose between means’ (Petrie 1991: 1). The
assumption here is that art and creativity are equivalent. However, research
shows that this may be misleading.
‘Creativity’
and ‘Art’ are terms that popular culture has coupled with
the
Romantic ideal. Margaret Boden points out that this is a problem because, ‘romanticism
provides no understanding of creativity’ (Boden 2004: 15).
This
perspective, insinuates that artist work through a mysterious process. Creating
the artist as superior or a ‘divinely inspired creator’. (Zolberg 1990: 116)
Psychologist
Sternberg (1999) and sociologist Wolff (1981) don’t believe the Romantic
notions of Art and instead argue that ‘art’ is a social product.
Multiple
factors that contribute to creativity are implicitly contained within
Aristotle’s
early
claim that: 'whatever
comes to be is generated by the agency of something, out of
something,
and comes to be something.' (Aristotle 1960: 142)
Keith
Sawyer (2006) argues Art, like the activities of science and
business, forms one subset of the phenomenon of creativity.
THE
SYSTEMS MODEL OF CREATIVITY
Creativity
research- emerged through late 21stCentury
identifying that individually focused approaches to creativity didn’t explain
why some skilled individuals became well known for a bad quality, while others
didn’t. Csikszentmihalyi 1996; Gardner 1993; Sternberg 1988, 1994;
Weisberg
1993).
From
this, researchers developed a hypothesis ‘that multiple components
must
converge for creativity to occur’ (Sternberg and Lubart in Sternberg
1999: 10) which brought about the confluence approach to creativity.
This
led researchers to investigate the social and cultural aspect to creativity. Creativity being seen as ‘social systems
making judgments about individuals’
products’ and not the product of single individuals.(Csikszentmihalyi in
Sternberg 1999: 314).
The
above, shows how an individual draws on knowledge from specific subjects and
uses it to interact with a social organization. Using this knowledge when
creating ideas and products.
This
makes it possible to map out creativity when it comes to the documentary film
practice. As documentary is a practice that follows specific social and
cultural contexts.
The
above system model can help documentary scholars in showing how filmmakers use
social and cultural conventions to gain knowledge and showcase their creative
understandings through the films they make.
CREATIVITY
AS A COLLABORATIVE PROCESS
Even with the advance in technology, most documentary film-makers
would find it hard to make a film by themselves.
'a
film is created both by the single inspiration of the director and by the
collective
activity and enthusiasm of a diverse group of experts who pool
their
skill to the agreed purpose.' (Wright 1972: 20)
The
above map, is quite different to the systems model of creativity, but is
similar, as it also identifies individual and field necessary to produce. Offers
a more rational and research-supportable understanding of creativity to the understanding of documentary
creativity, than
that supplied through the Romantic perspective.